Under Armour Coldgear keeps you warm, dry, & light in the most frigid cold weather conditions.

Agency: We Are Royale

Under Armour:
Creative: Jed Jecelin, Nathaniel Grundhauser, Jeff O'Neal, Devon Alessi
Brand Marketing: Elizabeth Bond
Producer: Trang Dam
Marketing Ops: Claire Derbyshire

Under Armour showcased the benefits of UA Coldgear apparel through the world's first Ice Gym, an immersive fitness environment where consumers could test the technology behind UA ColdGear through curated cold-weather workouts activated inside an “igloo.” Under Armour brought the experience to the Nov. 3, 2018 Notre Dame vs. Northwestern college football game—a key platform for the brand, given both schools are sponsored by Under Armour and located in cold-weather cities. The activation marked the 20th anniversary of the UA ColdGear mock turtleneck, the catalyst for the broader product line.
Agencies: We Are Royale, Red, IMGL, Igloo

Under Armour:
Events: Megan Collins
Creative: Jeff Dudero, Matthew Hoppe

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