Beretta: APX A1 Carry
Years of extensive training and real-world use converge in a handgun designed and built for everyday carry and suited for anyone with personal defense on their mind. The APX A1 Carry is the newest evolution of the popular APX series platform.
Inspired by real-world events and seeing CTV footage of a woman being attacked at a gas station, this spot was created to showcase that awareness and training can make the difference when it matters most. Featuring 3-Gun Athlete, Jessica Hook, and Dom Raso, Navy SEAL Combat Veteran and CEO of Dynamis Alliance.
Director, Marketing: Trang Dam
VP, Sales & Marketing: Jeff Hobson
Sr. Designer: Thomas Ayele

Agency: Ironclad Media

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